Case study: How we built Supered’s allbound system in HubSpot + Clay

• Personalization at Scale: Segmentation strategy and enrichment fields that enable personalized outreach
• Recurring list building: the signals we use and freshness rules
• Static lists: event‑based and lookalike strategies to expand reach
• Scoring & tiering: Weightings, recency multipliers, and routing rules
• Tech Stack: the platforms used to bring the motion together.

Prioritization: Supered using Supered

• Prioritization: How to surface the accounts with the biggest near‑term impact
• Dynamic Routing: Account queues, intent + fit heatmaps, and routing into SDR workstreams
• Adoption & coaching: Dashboards, SLA triggers, manager runbooks to drive rep behavior

Allbound Prospecting Methodology

• Pro rep framework: research → 60‑sec prep → high‑value first touch → multi‑channel follow‑ups
• Templates: Multi‑channel cadence (email, call, LinkedIn, video) with templates and timing by tier
• Video: How to leverage short personalized video to lift reply rates
• Live demo: rep workflow in Supered + Clay → create outreach from intelligence and send