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6-Part Live Series | June & July

Build a GTM Strategy
That Actually Fires

This 6-session live series walks your team from a blank TAM to a tiered, signal-driven, fully operational Allbound system.

We are building out a GTM strategy from scratch, in real time, for one lucky registrant.
Schematic - 4 Levers Flip
THE PROBLEM

Most GTM strategies fail before the first email goes out...


Not because of bad reps. Not because of a bad product. Because the foundation was never built.

THE CURRICULUM

6 sessions. One complete system.

Each live session builds directly on the last. By session 6, you'll have all the pieces of a functioning Allbound operation — not just a framework on a slide.

  • mediation
    mediation
    Foundation

    Building a scalable signal-based pipeline generation engine.

    A full orientation to the Allbound methodology - what it is, why most GTM strategies fail without it, and how a signal-based pipeline engine works in practice. We also select the company we'll build the live example around for the rest of the course.
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    query_stats
    Layer 1: Sourcing

    How to define which signals will actually drive pipeline.

    Not all signals are equal. Learn how to identify 1st and 3rd party signals that indicate real buying intent, build your TAM list in Clay using Apollo, LinkedIn, and Crunchbase, and filter out the noise before it reaches your reps.

  • filter_alt
    filter_alt
    Layer 2: Segmentation

    The datapoints you need to send the right message, to the right person, at the right time.

    Define your ICP segments, map your buyer personas, and enrich every account and contact with the firmographic and behavioral data that powers personalization at scale. We'll build the full ICP segmentation and contact enrichment tables live.
  • quickreply
    quickreply
    Layer 3: Scoring

    Use the data to build tiers that will determine action.

    Turn enriched data into a scoring model. Build Contact Fit, Contact Intent, and Company Intent scores, set your tier thresholds (T1, T2, T3), assign SLAs and owners, and connect the scoring logic to HubSpot so it fires in real time.
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    order_approve
    Layer 4: Activation

    It's go time — create action paths for each tier.

    Build the outreach motions that each tier triggers: SDR-led sequences for Tier 1, automated email and LinkedIn flows for Tier 2, and paid retargeting and nurture for Tier 3. Final deliverable submitted. Certificates issued.

One real company. Built live in front of the room.

In session 1, we'll select one participant company to serve as the working example for the entire course. Every framework, every template, every Clay table gets built around their actual TAM, signals, and ICP — not a hypothetical.

What we look for in the featured company:

  • Has a defined product or service with an identifiable buyer

  • Has at least one sales or RevOps stakeholder attending the course

  • Has HubSpot & Clay in place or is willing to set it up during the sprint

  • Is ready to share honest context about their current GTM gaps

Interested in being the featured company? Indicate that during registration.
WHAT YOU WALK AWAY WITH

A working system, not just a playbook.

Everything you build in this course is meant to go live — not sit in a Notion doc.

ICP segmentation map

A fully filled-out company and contact enrichment table, ready to load into HubSpot and Clay.

Signal scoring architecture

A complete intent scoring model with tier thresholds, SLAs, and owner assignments for every action.

90-day Allbound sprint plan

A week-by-week build schedule with owners, tools, and success criteria for each milestone.

Allbound Strategy Certificate

Issued upon passing the final assessment. Shareable on LinkedIn and recognizable within the RevOps and Clay ecosystem.

Earn the Allbound Strategy Certificate

Ready to stop guessing and start building?

Participants who complete all 6 sessions and pass the final course assessment will receive a certificate from RevPartners — the only agency that is both a Clay Elite Studio and HubSpot Elite Partner.

The assessment tests your ability to apply the full 5-layer Allbound framework to a real account scenario. Results are reviewed by the RevPartners team before certificates are issued.

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