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Digital Workshop
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October 13 • 10 - 11 AM ET

How B2B Brands Can Dominate AI Search Visibility

AI Overviews (AIOs) influence half of relevant search experiences. We're covering what marketers must do to stay visible.

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Why attend

Many teams are deciding whether to adopt Marketing Cloud Next or consider a different path. See what HubSpot Marketing Hub offers Salesforce customers before committing to what comes next.

  • Why Salesforce teams are reconsidering their marketing stack.
  • See the outcomes marketers deliver faster & with less resources using HubSpot.
  • Learn what the HubSpot Salesforce integration unlocks for GTM teams.
  • Evaluate your options before committing to your next platform investment.
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Watch the replay

What you'll learn

To ground the discussion in real-world data, we'll share insights from the Walker Sands B2B AI Search Visibility Benchmark, which analyzes how enterprise brands across 14 industries appear in AI-generated search results.

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    Why it Matters: How AI-powered search is reshaping brand discoverability
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    How it Works: How AI search results surface brands.
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    Case Studies: Real-world examples of winning brands 
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    What it Takes to Win: What leading brands are doing to get ahead.
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    Takeaways: Actionable tips on what you, as marketers, should do next.

Meet your hosts

  • John Fairley

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    SVP, Marketing Ops & SEO

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  • Ryan Young

    Ryan Young

    Vice President, SEO & GEO

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  • Colt Steingraber

    Colt

    Director, Marketing

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