Digital Workshop
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October 13 • 10 - 11 AM ET
How B2B Brands Can Dominate AI Search Visibility
AI Overviews (AIOs) influence half of relevant search experiences. We're covering what marketers must do to stay visible.
Why attend
Many teams are deciding whether to adopt Marketing Cloud Next or consider a different path. See what HubSpot Marketing Hub offers Salesforce customers before committing to what comes next.
- Why Salesforce teams are reconsidering their marketing stack.
- See the outcomes marketers deliver faster & with less resources using HubSpot.
- Learn what the HubSpot Salesforce integration unlocks for GTM teams.
- Evaluate your options before committing to your next platform investment.
Watch the replay
What you'll learn
To ground the discussion in real-world data, we'll share insights from the Walker Sands B2B AI Search Visibility Benchmark, which analyzes how enterprise brands across 14 industries appear in AI-generated search results.
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Why it Matters: How AI-powered search is reshaping brand discoverability
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How it Works: How AI search results surface brands.
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Case Studies: Real-world examples of winning brands
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What it Takes to Win: What leading brands are doing to get ahead.
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Takeaways: Actionable tips on what you, as marketers, should do next.
Meet your hosts
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John Fairley
SVP, Marketing Ops & SEO

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Ryan Young
Vice President, SEO & GEO

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Colt Steingraber
Director, Marketing
